Post by account_disabled on Dec 4, 2023 6:28:47 GMT
First, you have to do market research , Your audience and understand their needs. There are suppliers who are in charge of this work, and in general companies hire their services. Next, there are computational tools and statistical techniques that can be applied to examine consumer profile data, as well as their transactions. These tools and techniques work with a large volume of data , and are called data mining. In addition, social networks also give us useful information regarding consumer opinions. And we must not rule out the possibility of interacting directly with them, it is even a very efficient way to get closer to customers and understand them better.
Technological tools There are also tools available to help Phone Number List you create surveys ( Survey Monkey ), analyze the behavior of your site visitors and define conversion goals and measure them ( Google Analytics ), or evaluate your management and improve it (metrics platforms for social networks). ). Important metrics To measure your customers' satisfaction, you must analyze: Retention metrics: related to the length of time customers maintain ties with your company. Measures customer retention rates, repeat purchases, refunds and consumer lifetime; Loyalty metrics: measure the degree of trust and commitment that customers develop with your business.
Measures repurchase rates, upselling, customer loyalty and consumer engagement numbers; Satisfaction metrics: used to measure the satisfaction rate of your customers. It measures satisfaction rates (CSAT), recommendation rates (NPS), customer effort rates (CES), failure rates (TGW) and has tracking tools to monitor social networks. Feedback Addressing your customers to give you suggestions and describe their purchasing experiences is another important aspect in this search for getting closer to them. It requires an effort on the part of companies and must be taken as a continuous process.
Technological tools There are also tools available to help Phone Number List you create surveys ( Survey Monkey ), analyze the behavior of your site visitors and define conversion goals and measure them ( Google Analytics ), or evaluate your management and improve it (metrics platforms for social networks). ). Important metrics To measure your customers' satisfaction, you must analyze: Retention metrics: related to the length of time customers maintain ties with your company. Measures customer retention rates, repeat purchases, refunds and consumer lifetime; Loyalty metrics: measure the degree of trust and commitment that customers develop with your business.
Measures repurchase rates, upselling, customer loyalty and consumer engagement numbers; Satisfaction metrics: used to measure the satisfaction rate of your customers. It measures satisfaction rates (CSAT), recommendation rates (NPS), customer effort rates (CES), failure rates (TGW) and has tracking tools to monitor social networks. Feedback Addressing your customers to give you suggestions and describe their purchasing experiences is another important aspect in this search for getting closer to them. It requires an effort on the part of companies and must be taken as a continuous process.