Post by account_disabled on Nov 29, 2023 9:26:17 GMT
For the development of marketing campaigns with the aim of promoting long-term brand loyalty. The collection of this information is crucial and necessary especially where: The company is in its initial growth phase (start-up) (we can talk about traction thinking) The company intends to maintain a constant and sustainable growth rate over time The company intends to grow its turnover very quickly Until now, the biggest barrier to implementing these technologies was cost. That said, the development of retention marketing activities has favored the spread of inexpensive and effective analysis techniques capable of promoting knowledge of the interlocutor, leading to a customer-centric approach.
At this point, therefore, the only obstacle becomes the ability of companies to understand the importance of introducing technologies capable of correctly analyzing the data collected. Create balance between retention marketing and acquisition marketing. Companies could gradually "reset" the way in which they define the profitability of their business: retention marketing should have Web Development Services equal (or even greater) importance than that given to acquisition . This requires significant changes at the hierarchical level. 50% of your marketing budget (or at least a portion of it) should be dedicated to retention marketing techniques. Acquiring new customers is increasingly expensive and less profitable due to increasingly fierce competition.
Companies, however, don't seem to realize this. Marketing managers should recognize the primary role of retention marketing and should start considering it a full-time commitment. This translates into the need to identify figures dedicated to these techniques who are able to concentrate their efforts towards a single objective: that of building customer loyalty . Managers should give equal importance to the results obtained through acquisition and retention marketing activities, identifying metrics suitable for measuring the results of the latter without giving greater importance to acquisitions. In fact, while acquisitions bring short-term results, retention marketing.